Embedded Systems Marketing- From the Inside

Summary

Effective marketing manager, able to define and create persuasive and successful programs in complex, heavily constrained environments.  Quick, thinking and visionary, but able to work with hard facts, and to hire and supervise effectively.  Expert at quality measurement/KPI systems for the marketing and sales process, with special emphasis on tactical, close in sales support.  Early adopter of persuasive internet technologies including search optimization and social networks.  Gifted communicator with award winning presentations, whitepapers, case studies and winning proposals.  Multi-cultural, international experience with major technology programs, speaks Russian.

Achievements

• Created a new website and web strategy for a startup technology company ADS that increased leads by a factor of nine, leading to five years of sustained growth (35%) and profitable acquisition.

• Defined and operated promotion to introduce ARM technology to OEM Market and secured 60% market share for Intel Partner ADS.

• Secured first sales to PRC for Computer Control  by leveraging long term partnership with Japanese Contractor.

• Pioneered and established a new market for hi-fidelity process plant training simulators with $5,000,000 introductory sales.

• Built a successful sales and marketing team for ABB in Russia, exceeded sales and order goals.  Created local marketing, sales and support documents.

• Secured #1 search engine rank for any term desired for Eurotech and EcoDirect, perhaps the best B2B Search Engine Optimization in industry.

• Developed mixed mode sales support programs for direct, rep, distributors and web based channels, for multiple companies, multiple countries.

• Defined and implemented SFA/CRM systems based on Salesforce, Outlook Exchange, Sharepoint, Lotus Notes for Eurotech and ABB.

• Pioneered  use of Social Media in technology marketing.

• Penetrated DoD accounts and achieved a high profile win for a secure (Type I) PDA/Cell Phone for ADS .

• Developed a Marketing Action Plan for Digital Signage, Smart Grid and Cloud-Device systems for Eurotech.

• Negotiated the technical protocol for the historic first U.S. joint venture with the Soviet Union in 1988.

• Introduced one of the first Windows CE based HMI terminals, securing high visibility and long term technology partnerships for GE Fanuc.

• Performed an exploratory introduction of a new operating system into industrial markets for Microsoft.

• Delivered presentations at TechEd, MEDC. WorldWide Partner Summit for Microsoft. 

• Provided Sales Training Video for Microsoft on software lifecycle cost.

• Penetrated major accounts including  Aramco  and EniChem, the Italian national petrochemical  company, achieving multiple million dollar orders.

• Contracted with Gazprom, the largest gas company in the world, for multiple sales of automation systems. These were the only sales of ABB to Gazprom. 

Education